"Some people know how to listen more than others."

We are a fast growing Marketing and Social Research company founded in 1993 and headquartered Kenya with regional operational footprint that spans across 23 countries in Africa. We provide full consultancy service to all business sectors with solutions that are grounded on excellence, efficiency and innovation. We also strive to enhance our clients ability to satisfy their customers’ needs by providing insights geared towards implementation of market-driven and market driving strategies, hence unlocking their business potential

Our product offering includes both customized and off-the-shelf solutions that are delivered with a personalized touch. Additionally, we provide a suite of BPO services ranging from data collection (fieldwork), data capture (data entry), data analysis and professional transcription (adhering to international standards).

SBO Research is a corporate member of the Marketing and Social Research Association (MSRA), the professional body of researchers in Kenya and a member of ESOMAR, the global professional body of researchers. We have an excellent team of qualified professionals with a vast experience in various research techniques and technologies. We take pride in being the pioneers of CATI (Computer Aided Telephone Interviews) and MAPI (Mobile Assisted Personal Interviews) in the region with.

SBO Research is also the recipient of the Top 100 mid-sized companies Award in Kenya in 2011 ranking 8th position.


To be the preferred knowledge partner


Innovatively turning knowledge into insights now


  • Integrity
  • Partnership
  • Outstanding Service
  • Discovery
  • Hi-Touch


We adhere to the industry code of ethics in our way of working, observe high standards of quality in our processes, apply best practices and strive to achieve the best results


We take a long term view in our approach to business, work towards establishing lasting relationships and value good team spirit

Outstanding Service

We work towards delighting our customers by providing value and going that extra mile


We are passionate and have contagious enthusiasm, always looking for the new ideas and learning's, new way of doing business …‘we have an ear to the ground’


We maintain a personal touch, good flow in communication and interaction embedded in a caring and mindful attitude

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