"Some people know how to listen more than others."
We are a fast growing Marketing and Social Research company founded in 1993 and headquartered Kenya with regional operational footprint that spans across 23 countries in Africa. We provide full consultancy service to all business sectors with solutions that are grounded on excellence, efficiency and innovation. We also strive to enhance our clients ability to satisfy their customers’ needs by providing insights geared towards implementation of market-driven and market driving strategies, hence unlocking their business potential
Our product offering includes both customized and off-the-shelf solutions that are delivered with a personalized touch. Additionally, we provide a suite of BPO services ranging from data collection (fieldwork), data capture (data entry), data analysis and professional transcription (adhering to international standards).
SBO Research is a corporate member of the Marketing and Social Research Association (MSRA), the professional body of researchers in Kenya and a member of ESOMAR, the global professional body of researchers. We have an excellent team of qualified professionals with a vast experience in various research techniques and technologies. We take pride in being the pioneers of CATI (Computer Aided Telephone Interviews) and MAPI (Mobile Assisted Personal Interviews) in the region with.
SBO Research is also the recipient of the Top 100 mid-sized companies Award in Kenya in 2011 ranking 8th position.